Content is King

Content is King

How to Find, Organize, and Create Content That Will WOW Your Audience | taught by Dave Jackson

Course description

To grow your audience, you need content that is going to inspire them to tell their friends about your show. That can be a lot of work, and in this course we provide the tools and insights. In this course you will

Be able to use tools to automate information coming to you on a regular basis

Use social media to find what your audience is talking about

Use tools to keep up with trending authors and help you get guests

Saving time by doing hyper specific searches on Google, Twitter, Facebook

Create a Survey to better understand your audience, and get to know what they really think.

The ingredients and benchmarks of good content.

Interview Strategies with "Podcast Talent Coach" Erik K. Johnson

How to treat your guests and make it super easy to promote their appearance.

Dave Jackson
Dave Jackson
Founder of the School of Podcasting

Dave Jackson is an award-winning podcaster who has been podcasting since 2005.

He is a featured/keynote speaker at events such as Podcast Movement, Podcast MidAtlantic, DC Podfest,, and others.

Author of the book More Podcast Money and My Favorite Podcast Is..Understanding Listener Loyalty

He served as the Director of Podcasting for the New Media Expo.

He is best known for founding the School of Podcasting and help hundreds of podcasters launch successful podcasts

His School of Podcasting podcast has (as of 4/18) over 1.7 million downloads.

Hosts the School of Podcasting, Ask the Podcast Coach, Because of My Podcast, Podcast Rodeo Show, More Podcast Money and co-hosts the Podcasters Roundtable podcasts

He holds a Bachelors Degree in Education (specializing in Technical Education) from the University of Akron.

Works for the largest Podcast Hosting Company